Nicotine has acute effects in raising heart rate and BP by virtue of the fact that it’s a catecholamine stimulant. However, in regular nicotine users, it’s not associated with higher BP in most epidemiological studies (measurement of BP is usually ma
Cigarettes still kill nearly 500,000 people per year in the US, and that hasn’t really changed over the last few decades. To put that in perspective, 70,000 people per year in the US died during the peak of the opioid epidemic, and about 40,000 peopl
We have two guiding principles when it comes to product development. We generally think that consumers will move away from inhaled products and whole tobacco leaf products, so that's where we're steering our company. On the COVID data, it's still ear